During my 16-year corporate career, I often felt overloaded and overstressed.  However, finding a solution was not quite as simple as hiring some extra help.  Why?  There wasn't enough work for a full-time person and temps didn't have the experience.  What I needed was a clone of myself...hmm.

 

That's when the idea for umbrella marketing was sprung.  I decided I would create a small company that would be the right arm to a marketing professional a few hours a week to lighten the load so they could push the company  forward.

 

I began to do some research and my findings were very exciting.  I had stumbled onto a national trend of outsourcing...marketing in particular!

 

I wanted to approach my husband, but before I could I needed to have a sound and logical stratagem complete with marketing plan, budget and Matrix chart of my finding of why companies should outsource.  When I did, he thought I'd lost my mind until he came home with a business publication that had also identified 6 of my 8 reasons companies should outsource!

 

Now in my 6th year, we are still very happy with the decision to create Umbrella Marketing!